Since 2019, Picture Ridge has produced brand-agnostic destination content for Hyatt in markets across North America.
Our work showcases the best of what each location has to offer, from local highlights to culinary experiences, while also providing an aspirational lens through which the viewer can envision their next vacation.
Located between Cancún and Tulum on the Caribbean Sea, Mayakoba is home to a beachfront Andaz property, as well as the iconic PGA-golf course, El Camaleon.
Casting local talent as a vehicle for our exploration of all the resort and the Riviera Maya area have to offer, we filmed a myriad of activities and experiences that make Mayakoba so special — cenote swimming and cave diving, reef snorkeling, seaside golfing, private lagoon boating, and yoga on the beach.
We also spotlit the culinary and beverage programs of Andaz Mayakoba by spending a day in the kitchen with famed Mexican chef Miguel Gómez Vázquez.
Our second destination was the Lone Star State’s ever-booming capital, Austin. There, we sought to represent the pillars of the Austin cultural experience — BBQ, Tex-Mex, live music, the Green Belt, South Congress, and an overall down-home good time.
Additionally, we traveled to Lake Travis to shoot at the luxury eco and wellness resort, Miraval. Acquired by Hyatt in 2017, Miraval offers an all-inclusive experience focused on healthy living, digital disconnection, and spiritual growth.
On property, we filmed an array of signature guest experiences, such as archery, beekeeping, horseback riding, sound bathing, and meditation.
Next up was Music City — Nashville. Nashville, much like Austin, has experienced significant economic boom and growth in tourism over the past handful of years. Hyatt’s signature property in the market, Thompson Nashville, served as our home base during our time there.
We filmed in and around the hotel, focusing on their beverage program and rooftop bar, LA Jackson. We also cast talent to explore the many cultural offerings and institutions around town — the famous honky-tonk Robert’s Western World, signature hot chicken destination Party Fowl, the architecturally iconic Greek Revivalist Tennessee State Capital, AAA baseball team the Nashville Sounds, and more.
Then came The Windy City. Home to Hyatt, the Gold Coast, deep dish pizza and the blues, Chicago is hard to beat, especially in the summertime. We cast two families to explore the warmer side of the city, hitting Oak Street Beach, filming on Lake Michigan and the River, at Navy Pier and The Field Museum.
We also dove into Chicago’s iconic food scene, visiting Garrett Popcorn, Downtown Dogs and Lou Malnati’s. And in the evening, we took in a sampling of the city’s night life, stopping off at North Side favorites Half Acre Brewery and The Green Mill.
On the heels of the Second City, we headed to New York. There, we filmed on location at an array of iconic food destinations, including Lombardi’s, Katz’s, and Sadelle’s. We flew a helicopter around all five boroughs, capturing golden hour aerial footage, and chartered a sail boat to show off the city at sunset from the Hudson.
In addition to all of our city exploration, we also spent time at Hyatt property Hotel 50 Bowery, where we filmed talent taking in a slice of night life from the hotel’s rooftop bar. From Central Park to Dumbo, there was little ground we did not cover in New York.
During our East Coast swing, we next went to Boston. We cast multigenerational talent to highlight the array of activities and Hyatt properties the city has to offer to people of all ages. From a leisurely morning stroll in the Boston Common to a jog along the Charles River, and an afternoon at the New England Aquarium to an evening spent candlepin bowling — we featured many different aspects of the Boston experience.
We also filmed on location at the Hyatt Regency Boston Harbor, featuring its picturesque sunset view of the city, and the Hyatt Centric Faneuil Hall, highlighting its business-friendly attributes and F&B offerings.
From East to West, Los Angeles featured talent out and about all over the City of Angels. A morning perusal of the shops on Abbot Kinney in Venice was complemented by an afternoon hike in Griffith Park and farmer’s market stop in Silver Lake. We focused our lens largely on the health and wellness experiences LA has to offer to show off the city’s most unique qualities.
We also incorporated a marquee Hyatt property in the market — the Andaz West Hollywood. The hotel served as our Hollywood Hills backdrop where we featured the pool, in-suite, and lobby bar experiences, just steps away from the Sunset Strip.
Most recently came San Diego. Home to the USS Midway, Balboa Park, iconic beaches, and Old Town, “America’s Finest City” certainly lives up to its nickname. There, we cast talent to highlight the best of the city’s outdoor activities and unique F&B offerings. From Little Italy to the Gaslamp Quarter, La Jolla to Mission Beach — we filmed in all of San Diego’s most iconic locations.
We also incorporated Hyatt’s luxury Carlsbad property, Park Hyatt Aviara Resort, into our local lensing. We cast four business travelers to show off the many offerings of the resort, as well as its coastal location just north of the city.
